Tuesday, May 10, 2016

eCommerce Expert

I can't help it. I LOVE sharing a great deal. Last weekend we had our little Finley neutered and micro chipped. The micro chip website wanted $45.00 for lifetime tracking. I used my handy Retailmenot.com site to find any promo codes and voila! $20.00 off $45.00? I will take it!

In other news, my hunt for the best newborn essentials continue. If you recall from my latest Marks and Spencer post,  I scored some great deals for our little Charlotte. But of course, I am not done.

My background in ecommerce has taught me that today's consumer wants an offer. A unique, compelling, can't turn down, have-to-click buy-before-I-change-my-mind offer. And I am certainly that consumer. Brands, guess what? You don't "own" your customer anymore. The only way you do is if you have a very unique shopping experience, select inventory, and high customer service. The kind of customer service that believes their customer is always right, even when they're not. This all leads buyers to deals and promos. If they can't get a deal from their "brand," they will go elsewhere. And it has been proven that they do. Amazon Prime? Ever heard of it?

So when I fell in love with these solid zip-up sleep and plays from Old Navy, and saw they were asking $15.00 per outfit, I almost walked away. This child will only be wearing them for a few months each. However, patience is a virtue I am working on. After subscribing to Old Navy's email, (30% off entire purchase) and then finding an additional 15% off promo code for Baby Items (expiring midnight tonight Khaner), I decided 45% off my entire order was pretty good and I could live with that. If you ever want a deal from a retailer, try subscribing to their emails (my 15 month stint in email marketing).  I am glad I was patient and pulled the trigger with ones I really liked, which are solids. Carter's has some good deals, but my kid doesn't need cats, foxes and aliens all over her clothes, even if her Daddy thinks that's being "well-dressed." I am trying to take on the attitude that just because it's a deal, if I don't love it, wait for a deal on what I do love.


I love all white on babies, I can't help it. Her little pocket can even be monogrammed!

And of course, had to incorporate a little bit of pink for my princess!

For $5.95, I figured these slip ons would be parent-friendly in the spring and summer months.








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